Formula Karting, India’s Largest Professional Go-karting Facility In NCR
Line up on the grid and kick-off that racing adrenaline with India’s
first and largest professional go-karting experiential facility- Formula
Karting.
Created by Snow World Entertainment – a Prasuk Jain Hospitality entity,
this next-gen karting adventure comes with the fastest karting track
spread across 4.5 acres of land in the heart of Noida.
Enabling guests an ultimate thrilling experience of driving on an
international race track, the Formula Karting track is
700-meters-long and 8-meter-wide for a single lap; where one would cross
11 sharp turns to reach the end of the lap. With upgraded safety and
sanitisation protocols, the finesse of the global racing circuit is seen
through the best-in class paddock hospitality experience and assistance
provided by an international consultant who has been key to design six
Formula 1 tracks globally.
On the launch, Prasuk Jain, Managing Director, Snow World Entertainment
said, “We are very excited to introduce Formula Karting, a brand-new
karting entertainment venue that everyone can enjoy. Formula Karting
is a dream project with an experience to remember where you will feel
the rush in your head, anxiousness to explore the thrills of an
unexplored journey and get high-quality hospitality services.
Motorsports fans and non-fans won’t want to miss it.
“Designed to capture the heart and soul of go karting, the next step for
the brand is the Formula World Karting Championship – which will put
India on the global map of go karting, plus give access to the
fundamental level of experience needed to nurture young talent with
professionals for better opportunities, greater diversity and routes
into the sport”.
Formula Karting’s exclusive affiliation with the Sodi World Series
(SWS), makes it possible for the brand to bring in the world’s best and
high-tech Sodi RT8 and Sodi RT10 karts, offering impressive performance
and optimised driver engagement. Unlocking more melodic soundtracks and
punchier acceleration, the Sodikart’s 270cc Honda engines have estimated
speeds from 40 to 100km/h. Other top features include real-time racing
data via a steering wheel display, automatic transponders for connective
kart interaction, auto speed governors.
“We’re proud to partner with Formula Karting to deliver a next gen
go-karting experience with Sodikart’s world class technology and
equipment advancements. Formula Karting has the potential to set the
benchmark as a one-stop destination for all motorsports talent and
enthusiasts”, said Rohit Mathur, India representative of Sodikart.
With the goal of creating an inclusive motorsport community, Formula
Karting offers a one-of-a-kind Super License Program with exclusive
access to pro-racing opportunities, recreational benefits and a free
Kommunity membership. The exclusive affiliation with Sodi World Series
(SWS), allows top performing members of the Super License Program to go
global and represent India at the 24hr LE MANS KARTING SWS.
The Super License Program is primarily designed keeping in mind to
create professional go-karting champions who would represent India on a
global platform like SWS and the soon to come Formula World Karting
Championship. Other benefits include complimentary racing session on
birthdays, fast track entry to pit lane, loyalty points on F&B &
merchandise, kart speed upgrades, free entry at motor screening events,
and lots more.
Combine that with the brand campaign #MasterYourDrive – Your Only Limit
Is You; the campaign taps into the insight of anxiousness as a natural
motivator stimulating dopamine, and encourages diverse audiences to fuel
that 'motivation to act’ and achieve goals efficiently both on track and
off-track.
The first Formula Karting experiential facility opens to the public
on December 01, 2022 at Worlds of Wonder, next to The Great India Place
Mall, Sector 38, Noida, with further national expansion plans of three
more experiential facilities in Pune, Mumbai and Bangalore across April
and June 2023. The experiential facilities will continue to be an ally
to national and global pro karting championships and motorsports
community events.